perplexed

I think I have visited this once before, if so please excuse my redundancy.
Why do people refuse something that's free.
        As a church we for many years at a yearly event where we live gave away free bibles, we never ran out and people were very reluctant to receive a Bible, a free one.
               Salvation why is it with the promise of a eternal life in the presence of God, people
                    refuse to except Jesus as their Savior.
                            People have no problems with free stuff and give aways at store and such but
                                        when it comes to Christ people close up and refuse to receive.
Puzzling
PR